PRIVACY POLICY

Effective Date: May 22, 2025

1. Introduction
The Tox Boutique ("we," "our," "us") is committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thetoxboutique.com, schedule appointments, or interact with us—including through our new booking system, Boulevard, and our new 2-way SMS communication services. By accessing or using our services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We collect the following types of personal and technical information:

  • Personal Information You Provide

    • Name

    • Email address

    • Phone number

    • Preferences and any additional information you voluntarily submit when booking appointments or contacting us

  • Automatically Collected Information

    • IP address, browser type, device information, and usage data collected through cookies and Google Analytics 4 (GA4)

  • Text Messaging Information

    • By entering your phone number, you are agreeing to receive text messages from us. Message & data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE to opt out.

3. How We Use Your Information

We use the information we collect to:

  • Provide our services and manage your appointments via Boulevard

  • Communicate with you via email, phone, or SMS (if opted in)

  • Respond to inquiries and provide customer support

  • Send service updates, promotions, and marketing materials (only if opted in)

  • Improve the functionality and user experience of our website

  • Maintain compliance with legal requirements

4. Text Messaging and Consent

If you provide your phone number, you may receive text messages from us related to your bookings, reminders, and promotional offers.

  • Opt-Out: You may opt out of text messages at any time by replying STOP or UNSUBSCRIBE.

  • Support: Text HELP for more information.

  • Privacy: Mobile details or personally identifiable information will not be shared with third parties or affiliates for marketing/promotional purposes.

5. Third-Party Services

We use trusted third-party services, such as Boulevard for booking and Google Analytics for site traffic analysis. These providers help us deliver essential business operations and improve your experience. We ensure these partners also adhere to privacy and data security standards.

We do not sell or share your personally identifiable information or mobile details with any third parties or affiliates for their marketing purposes.

6. Google Analytics

We use Google Analytics 4 to better understand how visitors interact with our website. GA4 collects data such as pages visited, time spent, and browser/device info. This data is anonymized and used only to improve our site. Google’s use of this data is governed by their own Privacy Policy and Terms of Service.

7. Data Security

We take appropriate technical, physical, and administrative measures to safeguard your information. However, no data transmission or storage system is 100% secure. Please use caution and understand that you transmit your data at your own risk.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccuracies in your information

  • Request deletion of your personal data

  • Restrict or object to certain types of data processing

  • Request a portable copy of your data

To exercise any of these rights, please contact us at info@thetoxboutique.com. We will respond within 30 days.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our services, systems, or legal obligations. Updates will be posted on this page with the revised “Last Updated” date. Please review this policy regularly.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

The Tox Boutique
3540 Electric Rd, Roanoke, VA 24018
Email: info@thetoxboutique.com
Phone: 540-892-0473